Team: Kate Lane, Caitlin Blumer, Jeffrey Dunn, Chris Lumain, Kelly Cabaniss, Shak Oteka
Client: Uniqlo & Inamoto & Co.
Role: IA/UX/UI, Business Model Structure, Concepting, User Flows, Personas, Strategy, Research
Tools: Sketch, Photoshop, Principle, Illustrator 

Transforming the way we shop

In today's world, individuality and personalization are the keys to success in the retail industry. With the growing trends of mobile first e-commerce platforms it is crucial for brands to have an unique and convenient experience within there stores to match with today's mobile behaviors.


UNIQLO believes that individuals should have their own unique style, which is why they design quality clothes that are both simple and casual. UNIQLO customers can be themselves anytime, anywhere, and any place.

Although UNIQLO's clothing gives their customers the flexibility to mix and match styles and brands, they do not carry that individuality within all of there brands touch points. For the past 100 years, retailers have only catered to one type of shopping style, browsing. 

UNIQLO can create a new business model that creates an ideal shopping experience for every type of shopper within any platform.


UNIQ2U provides more options to shop, within any platform, any space, and at any given time. Taking the best features of the digital shopping experience and integrating it into the in-store experience.


The core of UNIQ2U are enhancing the shopping experiences and services that they provide. These two areas are the sweet spots for UNIQLO. Expanding these two areas will create more opportunity for them, as a company and for their customers.

Detailed Business Model

The Shoppers

UNIQLO Shoppers are trendsetters in their own right. We created three shopper profiles and developed personalized experiences for each. Giving them the same flexibility that UNIQLO's clothing provides.

Shopper Profile 1

Shopper Profile 2

Shopper Profile 3


UNIQLO's offers a few services currently. We expanded their existing services, as well as added new ones, in order to meet the needs of their customers.


UNIQLO's website is now for all types of shoppers. Users can shop through looks and browse through clothes without feeling overwhelmed with many options.

UNIQ2U Wireframes

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