Although UNIQLO's clothing gives their customers the flexibility to mix and match styles and brands, they do not carry that individuality into their physical or digital shopping experiences. For the past 100 years, retailers have only catered to one type of shopping style, browsing. How can UNIQLO change that trend and create personalize experiences for their customers?
Create a new business model that creates an ideal shopping experience for every type of shopper.
These two areas are the sweet spots for UNIQLO. Expanding these two areas will create more opportunity for them, as a company and for their customers.
Rei Inamoto of Inamoto & Co. tasked us with this challenge. The hope that Uniqlo can transform the way we shop within every aspect with this business model.