Transforming Budgeting

Intro

Product Innovation
Internship Sprint

Role

My role consisted of developing the overall strategy and positioning and the interface design for the product feature.

Team

Intuit Crew

Tools

Sketch
Zeplin
Adobe Photoshop

Background

Mint is a financial service that provides users with an overview of their finances. In 2016, I had the opportunity to work on a 24 hour design challenge for Mint while I was interning at Intuit.

Challenge

Create an innovative the way to improve the way users financially plan and budget.

Outcome

The Max, a new feature that maximizes budgeting and financial planning potential by building a community around finances.

Introducing 'The MAX'

The Result

Case Study Breakdown

Behind The Max

Research

To create a way to improve financial wellbeing and budgeting, we set our goal to understand and solve for the following areas.

1. Mints Product Truth
2. Financial Health
3. Mint users
4. Financial Trends

Mints Product Truth

Mint believes that if you’re on top of your money, than life is good. Mint provide tools around budgeting, spending, credit, planning for upcoming expenses. Users can monitor finances and receive tips and suggestions to improve savings or credit.

Financial Health

We wanted to explore the connection between mental and financial health. We understood that personal finances and the ability to budget in America varies on a multitude of factors. From loan debt, wages, savings, unexpected expenses, cost of living, credit, and much more. All of these factors can have huge impact on someone's financial and emotional stability.

Mint Users

Based on data, a core of Mints users base are millennials. This particular demographic has to consider numerous factors when in comes to personal finances. Monitoring finances are essential for millennials when it come to planning and budgeting.

Financial Trends

Mobile banking, digital payments, personalization, and gamification of budgeting are some of the core trends that are currently happening in the financial industry, as a whole. In addition, society has become more vocal in regards to overall financial responsibilities.

Approach Takeaway

Consumers want engagement, personalization, community that empowers them to budget because dealing with finances can be emotional and lonely.

The Max

Feature Breakdown

Since Mint manages all of your finances in one place, I wanted to design the Max feature in way that could be seamlessly integrated within the Mint application. This would provide users with the ability to manage personal finances in an engaging way.

Design & Iterations

The Process

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v.2

The Process

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v.1

The Process

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In the End

Initial we tackle the issue of budgeting from the lenses of tends people were engaging in. The community atomsphere was missing from the budgeting. Initial we tackle the issue of budgeting from the lenses of tends people were engaging in. The community atomsphere was missing from the budgeting. Initial we tackle the issue of budgeting from the lenses of tends people were engaging in. The community atomsphere was missing from the budgeting.

More Work

Copyright © 2019 Stanley Hines Jr