In 2004, Facebook was introduced to the world. They believe that by connecting people, it will make the world a better place.

In 2014, Facebook launched FbStart. A program to help developers with their mobile startups. Aiming to connect people and businesses with one another.

The Problem

The primary focus of FbStart is only on developers. However, ideas can come from many different people with different backgrounds. How can Facebook help people bring their ideas to life when ideas come in many forms?

The Solution

Great ideas comes in many expressions. However, most of those ideas starts with paper. We created a tool to help people jumpstart their ideas.

Facebook will partner with the 256-year-old company arjowiggins, the world’s leading manufacturer of creative and technical papers.

FbSource is an initiative to prepare the next generation of creative innovators. We combined the craftsmanship of arjowiggins with Facebook and its existing startup incubator program, FbStart.

FbSource provides a tool and resources to support first-time entrepreneurs. The tool is a journal that teaches users about the innovation process and guides them through the steps it takes to design a product or service.

FbSource Users

We call them Generation "i" (Innovators). They are people who are trying to come up with the next big idea. They’re driven, consistent and unique thinkers who are not limited by their age, skills, or experience.

The Journal is comprised of five sections, Ideation, Research, Strategy, Design, Testing, and the Pitch. These sections are aim to assist users with developing their big idea. Breaking every step that is necessary to produce a well designed and thoughtful product/service.

The Digital Hub is where users can seek guidance for their big idea. FbSource users can speak with FbSource mentors, collaborate with teammates, upload content from their FbSource Journal, and submit their two minute pitch to Facebook all within the Digital Hub.

The End Goal

FbSource starts with paper. This program will create a new platform for innovators while connecting them to the vast resources on Facebook. The goal is to provide FbSource users the tools needed to create their startup idea.

Facebook's mission is to connect the world and FbSource makes that mission that much more possible.

Roles

UX/UI
Concepting
User Flows
Persona
Strategy
Research

Tools

Sketch
Photoshop
Principle
Illustrator
Sketch Book 

In 2004, Facebook was introduced to the world. Facebook believes that by connecting people, it will make the world a better place.

In 2014, Facebook launched FbStart. A program to help developers with their mobile startups. Aiming to connect people and businesses with one another.

The Problem

The primary focus of FbStart is only on developers. However, ideas can come from many different people with different backgrounds. How can Facebook help people bring their ideas to life when ideas come in many forms?

The Solution

Great ideas comes in many expressions. However, most of those ideas starts with paper. We created a tool to help people jumpstart their ideas.

Facebook will partner with the 256-year-old company arjowiggins, the world’s leading manufacturer of creative and technical papers.

FbSource is an initiative to prepare the next generation of creative innovators. We combined the craftsmanship of arjowiggins with Facebook and its existing startup incubator program, FbStart.

FbSource provides a tool and resources to support first-time entrepreneurs. The tool is a journal that teaches users about the innovation process and guides them through the steps it takes to design a product or service.

FbSource Users

We call them Generation "i" (Innovators). They are people who are trying to come up with the next big idea. They’re driven, consistent and unique thinkers who are not  limited by their age, skills, or experience.

The Journal is comprised of five sections, Ideation, Research, Strategy, Design, Testing, and the Pitch. These sections are aim to assist users with developing their big idea. Breaking every step that is necessary to produce a well designed and thoughtful product/service.

The Digital Hub is where users can seek guidance for their big idea. FbSource users can speak with FbSource mentors, collaborate with teammates, upload content from their FbSource Journal, and submit their two minute pitch to Facebook all within the Digital Hub.

The End Goal

FbSource starts with paper. This program will create a new platform for innovators while connecting them to the vast resources on Facebook. The goal is to provide FbSource users the tools needed to create their startup idea.

Facebook's mission is to connect the world and FbSource makes that mission that much more possible.

Roles

UX/UI
Concepting
User Flows
Persona
Strategy
Research

Tools

Sketch
Photoshop
Principle
Illustrator
Sketch Book 

In 2004, Facebook was introduced to the world. Facebook believes that by connecting people, it will make the world a better place.

In 2014, Facebook launched FbStart. A program to help developers with their mobile startups. Aiming to connect people and businesses with one another.

The Problem

The primary focus of FbStart is only on developers. However, ideas can come from many different people with different backgrounds. How can Facebook help people bring their ideas to life when ideas come in many forms?

The Solution

Great ideas comes in many expressions. However, most of those ideas starts with paper. We created a tool to help people jumpstart their ideas.

Facebook will partner with the 256-year-old company arjowiggins, the world’s leading manufacturer of creative and technical papers.

FbSource is an initiative to prepare the next generation of creative innovators. We combined the craftsmanship of arjowiggins with Facebook and its existing startup incubator program, FbStart.

FbSource provides a tool and resources to support first-time entrepreneurs. The tool is a journal that teaches users about the innovation process and guides them through the steps it takes to design a product or service.

FbSource Users

We call them Generation "i" (Innovators). They are people who are trying to come up with the next big idea. They’re driven, consistent and unique thinkers who are not  limited by their age, skills, or experience.

The Journal is comprised of five sections, Ideation, Research, Strategy, Design, Testing, and the Pitch. These sections are aim to assist users with developing their big idea. Breaking every step that is necessary to produce a well designed and thoughtful product/service.

The Digital Hub is where users can seek guidance for their big idea. FbSource users can speak with FbSource mentors, collaborate with teammates, upload content from their FbSource Journal, and submit their two minute pitch to Facebook all within the Digital Hub.

The End Goal

FbSource starts with paper. This program will create a new platform for innovators while connecting them to the vast resources on Facebook. The goal is to provide FbSource users the tools needed to create their startup idea.

Facebook's mission is to connect the world and FbSource makes that mission that much more possible.

In 2004, Facebook was introduced to the world. Facebook believes that by connecting people, it will make the world a better place.

In 2014, Facebook launched FbStart. A program to help developers with their mobile startups. Aiming to connect people and businesses with one another.

The Problem

The primary focus of FbStart is only on developers. However, ideas can come from many different people with different backgrounds. How can Facebook help people bring their ideas to life if they don't have an engineering background?

The Solution

Champion the use of paper. Paper has always been a vehicle for creativity and has no limits when expressing ideas.

Facebook will partner with the 256-year-old company arjowiggins, the world’s leading manufacturer of creative and technical papers.

FbSource is an initiative to prepare the next generation of creative innovators. We combined the craftsmanship of arjowiggins with Facebook and its existing startup incubator program, FbStart.

FbSource provides a tool and resources to support first-time entrepreneurs. The tool is a journal that teaches users about the innovation process and guides them through the steps it takes to design a product or service.

FbSource Users

We call them Generation "i" (Innovators). They are people who are trying to come up with the next big idea. They’re driven, consistent and unique thinkers who are not  limited by their age, skills, or experience.

The Journal is comprised of five sections, Ideation, Research, Strategy, Design, Testing, and the Pitch. These sections are aim to assist users with developing their big idea. Breaking every step that is necessary to produce a well designed and thoughtful product/service.

The Digital Hub is where users can seek guidance for their big idea. FbSource users can speak with FbSource mentors, collaborate with teammates, upload content from their FbSource Journal, and submit their two minute pitch to Facebook all within the Digital Hub.

The End Goal

FbSource starts with paper. This program will create a new platform for innovators while connecting them to the vast resources on Facebook. The goal is to provide FbSource users the tools needed to create their startup idea.

Facebook's mission is to connect the world and FbSource makes that mission that much more possible.

Roles

UX/UI
Concepting
User Flows
Persona
Strategy
Research

Tools

Sketch
Photoshop
Principle
Illustrator
Sketch Book 

Uniqlo

Reinventing Retail

Mint

Transforming Budgeting

Bose

Coming Soon

Nitty Gritty

Additional Projects

Roles

UX/UI, Concepting, User Flows, Persona, Strategy, Research

Tools

Sketch, Photoshop, Principle, Illustrator, Sketch Book