BoseNeuro 35

The future of bio-personalize music experiences.

Brief Summary

In 2017, my team and I entered AKQA Future Lions competition. Every year the agency challenges students to connect an audience to a new product or service from a global brand that wasn’t possible three years ago.

Role

I primarily worked on developing the overall business and strategic rationale for our product. I also designed the UX/UI integrations that we created. My team consisted of two talented experience designers and together we concepted our product idea and created our final pitch.

Team

Limah Taeb, Xia Du

Press

AKQA
Adweek
AdAge

Recogniton

2017 AKAQ Future Lion

Tools

Sketch
Adobe Photoshop
Adobe Premiere Pro

Getting Started

The Objective
and Outcome

Objective

Find a way to enhance productivity across any everyday task.

Outcome

BoseNeuro 35, a neuro-control headset that plays music based on your mood to avoid breaking productivity during tasks.

User and Market Research

Research
Process

We conducted our own research in order to create an innovative viable product and user experience. We gathered information regarding the various markets, new technologies, and studies on productivity and music.

Global Markets

I examined the global markets for the headphone and earphone industry, music industry, and the neurotechnology industry.

*Below are summaries of our findings.

Research Takeaway

Defining the Opportunity

There is an opportunity combine three growing markets to create a product that solves productivity through music.

Building
with Bose

Based on all of our research, we wanted a brand that had the history of research and passion for innovation. Bose aligned the most with the goal of creating a Neuro-Controlled based headset.

User and Product Experience

BoseNeuro 35 Features

The BoseNeuro 35 headphones are embedded with brainwave monitoring (Electroencephalography) EEG sensors chips, which are placed on the upper and detachable headband. The EEG chips are used to synchronized with users neurons on top of users head and forehead, in order to measure users focus states.

Neuro-Control

The Neuro-Control feature enables users to connect the BoseNeuro 35 headphones. The feature also provides users with personal stats and curated playlists based on the data collected from the headphone usage.

Working within our research, we determined that Spotify and Pandora would be ideal platforms to integrate the Neuro-Control feature.

Neuro-Control
User Flow

When designing the feature, I focused on the user flow of connected the headphones to one of these platforms and the user and experience for the Neuro-Control feature within each application.

Spotify User Flow

Pandora User Flow

Wireframes

Design

Neuro-Control
Integration

Seamless and personalized design was the my core approach for each platform that the Neuro-Control feature was integrated with.

Conclusion

We created a product innovation focusing on music and neurotechnology, which was selected to earn a Future Lion in 2017.

Some of the key learnings from this project was gaining an understanding of the importance of a brands mission and innovation. I found that it is essential to sync a brand with an idea that is true to its mission. I also, gained a better understanding of designing a specific feature, across different platforms.

More Work

Copyright © 2019 Stanley Hines Jr